<div style="box-sizing: border-box; text-size-adjust: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: "Helvetica Neue", "Microsoft JhengHei", SimHei, Helvetica, Arial, Sans; vertical-align: baseline; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);">作者富山和彥是日本企業再生專業組織IGPI執行長,曾協助日本航空、佳麗寶、三井礦山、東京電力等大企業進行企業重整與改造。</div><div style="box-sizing: border-box; text-size-adjust: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: "Helvetica Neue", "Microsoft JhengHei", SimHei, Helvetica, Arial, Sans; vertical-align: baseline; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);">超過13年成功經驗,他告訴企業該如何應戰:</div><div style="box-sizing: border-box; text-size-adjust: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 15px; line-height: inherit; font-family: "Helvetica Neue", "Microsoft JhengHei", SimHei, Helvetica, Arial, Sans; vertical-align: baseline; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);"> </div><div style="box-sizing: border-box; text-size-adjust: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 15px; line-height: inherit; font-family: "Helvetica Neue", "Microsoft JhengHei", SimHei, Helvetica, Arial, Sans; vertical-align: baseline; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; text-size-adjust: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: inherit; vertical-align: baseline;">◎誰有機會活下來?這些指標是關鍵:</strong></div><div style="box-sizing: border-box; text-size-adjust: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: "Helvetica Neue", "Microsoft JhengHei", SimHei, Helvetica, Arial, Sans; vertical-align: baseline; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);">1. 手頭現金、存款多不多。因為現金就像企業的氧氣罩,先缺氧的先倒閉。</div><div style="box-sizing: border-box; text-size-adjust: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: "Helvetica Neue", "Microsoft JhengHei", SimHei, Helvetica, Arial, Sans; vertical-align: baseline; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);">2. 過往與金融機構是否建立信賴關係。萬一現金不夠你就得去銀行借。</div><div style="box-sizing: border-box; text-size-adjust: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: "Helvetica Neue", "Microsoft JhengHei", SimHei, Helvetica, Arial, Sans; vertical-align: baseline; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);">3. 平時賺錢能力強不強(特別是營業現金流量),這是你的核心競爭力。</div>